Nexus BI ("Nexus", "we", "us", or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, contact us, or otherwise interact with us, and describes the choices and rights available to you.
1. Who we are and scope of this policy
Nexus is a Data and AI consultancy. For the purposes of applicable data protection law, Nexus BI is the controller of the personal information described in this policy.
This policy applies to personal information we process in connection with our website (the "Site"), inquiries submitted to us, our business communications, and our marketing activities. It does not apply to personal information that we process on behalf of our clients when delivering professional services. That processing is governed by our agreements with those clients, and individuals should direct questions about it to the relevant client.
2. Information we collect
Information you provide to us
We collect information you choose to give us, including when you:
- Submit an inquiry through our contact form: your name, work email address, work phone number, company, job title, area of interest, and the content of your message.
- Correspond with us by email or other channels: your contact details and the content of your communications.
- Engage with us professionally, for example at meetings or events, or as a representative of a client, prospective client, or supplier: business contact information and details relevant to the relationship.
Please do not submit sensitive personal information (such as health information, government identifiers, or financial account details) or confidential business information through the Site.
Information collected automatically
When you visit the Site, our servers automatically record technical information that your browser sends, such as your IP address, browser type and version, operating system, referring URL, pages requested, and the date and time of each request. We use this information to operate, secure, and maintain the Site.
We also use Microsoft Clarity, a website analytics service provided by Microsoft, to understand how visitors use the Site. Clarity collects information such as the pages you view, how long you spend on them, clicks and scrolling, the site that referred you, your approximate location (country or region), and your device and browser type. Clarity can also produce recordings and heatmaps of how pages are used. Text you type into form fields is masked before it is recorded. We use this information to improve the Site, and we review it to understand how pages perform, not to identify individual visitors. See section 4 for how to accept or decline analytics cookies.
Information from other sources
We may receive business contact information from publicly available sources, professional networking platforms, referrals from clients or partners, and event organizers, and we may combine it with information we already hold.
3. How we use information
We use personal information for the following purposes:
- To respond to inquiries and communicate with you about your request.
- To provide and manage our services, including preparing proposals, entering into and performing contracts, and managing client and supplier relationships.
- To understand how the Site is used and improve it, using website analytics as described in sections 2 and 4.
- To operate and secure the Site, including monitoring performance, troubleshooting, and detecting and preventing fraud, abuse, and security incidents.
- To send business communications, such as insights or event invitations, where permitted by law. You can opt out at any time using the unsubscribe link in any such message or by contacting us.
- To comply with legal obligations and to establish, exercise, or defend legal claims.
- For other purposes that we describe to you when we collect the information.
We do not use personal information for automated decision-making that produces legal or similarly significant effects on you.
6. International data transfers
Nexus is based in the United States, and our service providers may process information in the United States and other countries. These countries may have data protection laws that differ from those in your country. Where we transfer personal information from the European Economic Area, the United Kingdom, or Switzerland to a country that has not been recognized as providing an adequate level of protection, we rely on appropriate safeguards, such as the Standard Contractual Clauses approved by the European Commission and the corresponding UK and Swiss mechanisms.
7. Data retention
We retain personal information only for as long as necessary for the purposes described in this policy, including to satisfy legal, accounting, and reporting requirements. As a general guide:
- Inquiries that do not lead to an engagement are retained for up to 24 months after our last interaction with you.
- Client and supplier records are retained for the duration of the relationship and for as long afterwards as required by law or permitted for the establishment or defense of legal claims.
- Website server logs are retained for up to 90 days, unless needed to investigate a security incident.
- Website analytics data collected by Microsoft Clarity is kept for a limited period under Microsoft's standard retention settings for the service.
When information is no longer needed, we delete or anonymize it.
8. Security
We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and destruction, including encryption in transit, access controls, and regular review of our systems and providers. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
9. Your privacy rights
Depending on where you live, you may have some or all of the following rights regarding your personal information:
- Access: to know whether we process your information and to obtain a copy of it.
- Correction: to have inaccurate or incomplete information corrected.
- Deletion: to have your information deleted, subject to certain exceptions.
- Portability: to receive your information in a portable format.
- Objection and restriction: to object to or request that we restrict certain processing.
- Opt out of marketing: to stop receiving marketing communications at any time.
- Withdraw consent: where processing is based on consent, without affecting prior processing.
We will not discriminate against you for exercising any of your privacy rights.
10. Additional information for California residents
This section applies to California residents and supplements the rest of this policy as required by the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"). Residents of other U.S. states with comprehensive privacy laws have similar rights, which we honor in accordance with those laws.
In the preceding 12 months, we have collected the following categories of personal information:
| Category | Examples | Disclosed for a business purpose to |
|---|---|---|
| Identifiers | Name, email address, phone number, IP address | Service providers |
| Professional information | Company, job title | Service providers |
| Internet or network activity | Browser and device type, pages visited, time on page, clicks and scrolling, referring URL | Service providers |
| Communications content | Messages you send us | Service providers |
We collect this information from the sources and for the purposes described in sections 2 and 3, and retain it as described in section 7. We do not sell or share personal information, have not done so in the preceding 12 months, and have no actual knowledge of selling or sharing the personal information of consumers under 16. We do not collect or use sensitive personal information for purposes that would give rise to a right to limit its use.
California residents have the right to request that we disclose the categories and specific pieces of personal information we have collected, to correct inaccurate information, and to delete personal information, subject to exceptions. You may use an authorized agent to submit a request on your behalf; we may require proof of the agent's authority and verification of your identity.
11. Additional information for EEA, UK, and Swiss residents
We process personal information on the following legal bases:
- Legitimate interests: to respond to inquiries, operate and secure the Site, manage business relationships, and send relevant business communications, where those interests are not overridden by your rights.
- Contract: to take steps at your request before entering into a contract, and to perform a contract.
- Consent: for analytics cookies, and where otherwise required by law, such as for certain marketing communications. You can withdraw consent to analytics cookies at any time with the "Cookie settings" link.
- Legal obligation: to comply with laws that apply to us.
You have the right to lodge a complaint with the data protection supervisory authority in the country where you live or work, or where you believe an infringement occurred. We would, however, appreciate the opportunity to address your concerns first.
12. How to exercise your rights
To exercise any of your rights, email us at info@nexusbi.com with the subject line "Privacy request". We will need to verify your identity before responding, typically by confirming information we already hold. We will respond within the time required by applicable law, generally within 30 days, or 45 days where the CCPA applies. If we decline a request, we will explain why and, where applicable, how you can appeal the decision.
13. Children's privacy
The Site is intended for business audiences and is not directed to children. We do not knowingly collect personal information from anyone under the age of 16. If you believe a child has provided us with personal information, please contact us and we will delete it.
14. Third-party websites
The Site may contain links to websites operated by third parties. We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies.
15. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. If we make material changes, we will provide additional notice where required by law.
16. Contact us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Nexus BI19800 MacArthur Blvd, Suite 300
Irvine, CA 92612
United States
info@nexusbi.com